Love It Or Lose It – Health Of A River System

A new animation series is asking the community in the Richmond River catchment to Love it or Lose it.

The thought-provoking animations are a collaboration between local Richmond River catchment councils and produced by Brisbane-based media and marketing agency Fotomedia. They premiered across local television, cinema and online this week.

‘The Richmond River catchment is home to beautiful waterways and beaches, but sadly everyday behaviours can negatively affect their health. With the support of grant funding from the NSW Government’s Environmental Trust, we’ve been able to produce three stories that explain complex environmental issues in a fun and entertaining way,’ said Ms Kristy Bell, Ballina Shire Council’s Environmental Health Officer.

The short animations use humour to highlight how behaviours within the urban and rural setting can significantly contribute to the poor health of local waterways.

‘Tackling local waterway issues is tricky because there is no single cause or solution, but we hope these animations will educate and encourage the community to do their part. Making small and positive changes in your backyard, business or on the land is key for the future of our waterways,’ Ms Bell explained.

The project has taken a collaborative approach, bringing together Ballina Shire Council, Kyogle Council, Lismore City Council, Richmond Valley Council, Rous County Council and North Coast Local Land Services. The campaign has also been assisted by NSW Government’s Environmental Trust funding.

‘Rural runoff, urban stormwater, recycled water and water conservation are issues councils across our region deal with, so it’s fitting that we are working together to ensure future generations can continue to enjoy clean drinking water, healthy fish and beautiful waterways,’ said Ms Bell.

To watch the animation series and to go in the draw to win a double movie pass, visit and complete the short online survey.

Find out more about creators Fotomedia. 

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