From 28 November to 5 December 2017, speed check signs will be in place on Rifle Range Road, Wollongbar and Tamarind Drive, Ballina. The project will involve electronic message boards displaying driver speeds when they exceed the posted speed limit. The campaign is to remind motorists to slow down, stick to speed limits, and drive to conditions.
Rifle Range Road and Tamarind Drive are local hotspots for speed-related crashes in Ballina Shire with twenty crashes between them in the last five years.
‘Speeding does not just mean driving above the posted speed limit, it also means driving too fast for the prevailing road and weather conditions,’ said Ms Helen Carpenter, Road Safety Officer (Ballina Shire Council, Roads and Maritime Services).
Speeding is the major cause of road crashes in NSW. Between 2012 and 2016, speed was a factor in 27% of crashes in Ballina Shire. Fourteen people have died and 155 have been injured in speed related crashes. Statistics also show that there are more crashes on country roads than on metropolitan roads, and that males between 17 and 49 years of age are more likely to be involved in a speed-related crash.
Ms Carpenter said ‘Familiarity was no safety-net for drivers: most crashes involve local drivers. Speeding causes crashes, so let’s cut the speed and cut the crashes’.
The week is part of the Transport for NSW campaign ‘Towards Zero’ which aims to reduce the NSW road toll to zero.